The following excerpt relates the tale of a Coke Fan Site gone wrong. Just as "green washing" can backfire in the social media realm, apparently so can giving a platform to the voice of dissent in the supposed safe haven of product supporters.
For three years, Corporate Accountability International has asked that Coke label the source of its water. Tens of thousands of people have made phone calls, written letters, or sent emails to the country's third largest bottler demanding Coke label the source of its water. Coke's competitors, Pepsi and Nestlé, have both responded to Corporate Accountability International demands by putting the source on labels. Even Congress has now called on Coke to disclose the source and sites of its bottled water. The deadline for Coke and the other water bottlers to report to Congress is this Monday, August 10. Will Coke also announce its intention to put this information on labels? If so, that'd be the smartest tactic it could employ in response to the new Facebook outpouring. |
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