Drinking Water Levity

The profits from all that overpriced bottled water, allow for some pretty creative marketing. It skirts the REAL issues surrounding this product, but manages to be both endearing and creepy at the same time. Since drinking water should be a positive part of a healthy lifestyle, you've got to credit Evian for this gem.

Facts About Throw-Away Plastic Water Bottles Continue To Pile Up

The bulk of the article cited below surrounds the controversy of single-serve plastic drinking water packaging.

Major bottlers try to re frame the issue, but the bottom line is still the same; it is up to consumers to change their habits with respect to all one-use throw-away plastic if we hope to stop choking the environment in the stuff.

clipped from topics.nytimes.com "More than 90 percent of the environmental impacts from a plastic bottle happen before the consumer opens it,'' said Dr. Allen Hershkowitz, a senior scientist at the Natural Resources Defense Council. Oil for plastic, oil for shipping, oil for refrigeration -- and in the end, most of the effort goes to landfills.

Stop Blame Game - Take Personal Positive Steps

If you have any question about who is responsible for the mess plastics have (and continue to make) of our environment, please take 8 minutes out of your day and watch the video posted here of a presentation given by Captain Charles Moore. It's fascinating in its scale and horrifying in its consequences. The time for reflection has past, the time for action among all responsible people is now.

It is easy to blame the plastics industry, Big Brother, the greed of capitalism/consumerism or just that thoughtless "other guy". The fact is we all have a hand in distributing the plastic material that ultimately collects in places it was never intended to be; even by the most shortsighted litterbug.

View this video and you WILL be moved to make personal changes to do your small part to work toward a more sustainable consumer mindset.

Think Disposable Plastic Is Defensible?